Why do we invest? Why do we put money in the bank? Is it simply because we should or we’re told we’re should? No – it’s because it helps us to achieve our goals.

Goals-based investing is increasingly popular as a financial planning strategy – it’s a pathway to financial freedom and choices such as the chance to travel, provide our kids with a good education, purchase things we love, build our homes and create foundations for our future.

So how does it work and how can you make goals-based investing work for you?